Trade Digital Athletes: A New Era of Sports Investing
Leverage Your Sports Knowledge for Real Returns
Leverage Your Sports Knowledge for Real Returns
Client
FanTrade
SERVICES
Seamless, a mobile-first, cross-platform UI/UX experience
DOMAIN
Sports Trading, Fantasy Sports, & Athlete Stock Market
ABOUT THE PROJECT
fantrade - The New Sport of Trading
FanTrade brings a groundbreaking approach to sports engagement, allowing fans to trade their favorite athletes like stocks. Gone are the days of passive sports watching—now, you can actively participate in the athlete market by buying and selling shares based on real-time player performance. With FanTrade, sports enthusiasts can predict rising stars, make strategic trades, and build their portfolios, all from a mobile-first platform designed for seamless, intuitive user experiences.
Backstory
For years, sports fans have cheered from the sidelines, following their favorite players and teams without a way to actively participate beyond fantasy leagues and betting. But what if there was a way to make fans more involved? What if, instead of just watching the game, they could invest in the athletes themselves?
This idea sparked the creation of FanTrade – the new sport of trading. We saw the rise of fantasy sports, the excitement of stock trading, and combined them to create a unique platform that allows sports enthusiasts to trade athletes like stocks. With FanTrade, you can invest in real athletes based on their actual performances, following the ups and downs of the season in a way that goes beyond just scores and highlights.
In short, FanTrade gives you the opportunity to make real-time decisions, track your investments, and profit from your insights. It’s not betting. It’s smarter. It’s about making informed choices, understanding the game, and turning your passion into action..
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NFL Players Available for Trading
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Active Users
Challenges & Solutions
Impacts
Business Impact
Security
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Retention Rate
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Social Media Impact
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Transparency
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UX Impact
Transaction Volume
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Financial Risks
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Legal Compliance
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Satisfaction
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Transforming Sports Trading
with Cutting-Edge Design
We designed a cutting-edge mobile app for trading shares of NFL players, transforming traditional sports engagement into a dynamic, risk-free experience. Our focus was on creating a seamless interface that integrates real-time performance metrics with intuitive trading features.
Through a user-centric design approach, we elevated user satisfaction with an average rating of 4.7/5. Our innovative features ensure a compelling and engaging experience, fostering long-term user retention and satisfaction.
Our app offers unparalleled transparency with real-time updates and clear performance metrics, empowering users with complete control over their trading decisions. This commitment to transparency has significantly increased user trust and confidence.
Research & analysis
- User-Centered Insights:
- In-depth user research and behavior analysis to design an experience that resonates with our audience.
- Data-Driven Decisions:
- Every feature and design choice is backed by real-time analytics and market research.
- Comprehensive Market Study:
- Understanding trends in athlete trading to deliver innovative and competitive solutions.
- Actionable Business Insights:
- For business owners, we identify growth opportunities that increase user engagement and retention.
- Seamless User Experience:
- Ensuring intuitive navigation and smooth interaction across mobile platforms.
VISUAL IDENTITY
Designing Visual Identity for A Modern and Seamless Experience
Icons
The icon strategy for fantrade aims to enhance the user experience by creating a visual language that is intuitive, modern, and aligned with the site’s goals. Icons should simplify navigation, improve accessibility, and support the overall aesthetic of the redesigned website.
Brand Color
Selection of green and blue for their brand colors to convey trust, professionalism, and a commitment to health. Green represents stability and growth, while blue underscores professionalism and clarity, enhancing user experience and credibility. Together, these colors create a modern, engaging look that supports HPN’s mission and values.
Final Design Showcase
Bringing Design to Life
What successes did the project deliver?
OUTCOMES
Enhanced User Engagement
The app achieved a significant boost in user engagement, with users spending 25% more time interacting with player stats, watchlists, and portfolios, leading to a more immersive sports trading experience.
Improved Retention Rate
User retention increased by 40% due to the intuitive design and personalized features, such as the Watchlist and Trending Players, which kept users coming back for real-time updates and tailored player insights.
Increased Transaction Volume
The streamlined interface led to a 30% rise in trading activity, as users were able to easily monitor, buy, and sell athlete shares with minimal friction, driving higher transaction volumes and more active participation.
Compliance and Global Expansion
Successfully launched the app in 15+ regions, maintaining 100% legal compliance while expanding its user base across international markets, allowing for a broader reach and diverse engagement.
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The complete design of our FanTrade app has truly transformed our digital presence. The new interface not only elevates the user experience but also captures the excitement and spirit of sports trading. Your team’s dedication, creativity, and meticulous attention to detail have made a profound impact on our users and the sports community we aim to engage.
– Team FanTrade
Beyond the Surface
Shopar
Revolutionizing your shopping experience with in-store AR navigation & instant checkout
FanTrade
New and exciting way for sports fans to buy and sell shares of your favourite NFL players, just like stocks!
Howdy
Timekeeping sidekick for effortless timesheet management
Elevate Your Brand with Our Design Expertise. Ready to create something extraordinary?
